Last updated: March 9, 2026
ExtFudge (“we,” “us,” or “our”) operates the website extrafudge.com (the “Site”). This Privacy Policy explains what information we collect, how we use it, and your choices regarding that information.
Information We Collect
Information collected automatically
When you visit the Site, we may automatically collect certain technical information, including:
Your IP address, browser type and version, operating system, referring URL, pages viewed, time spent on pages, and the date and time of your visit. This data is collected through cookies and similar tracking technologies as described below.
Information you provide voluntarily
If you contact us via email or a contact form, we may collect your name, email address, and any other information you choose to provide in your message.
Cookies and Tracking Technologies
We use cookies — small text files stored on your device — and similar technologies to operate the Site, analyze traffic, and serve advertisements. On your first visit you will see a consent banner that lets you accept or reject non-essential cookies. Your choice is stored in a cookie called ef_consent so the banner does not reappear on future visits.
We use the following categories of cookies:
Essential cookies. These are required for the Site to function (e.g., storing your consent preference). They cannot be disabled.
Analytics cookies. We use Google Analytics 4 (GA4) to understand how visitors interact with the Site. GA4 may collect your IP address (which Google anonymizes), pages visited, session duration, and device/browser information. Google’s use of this data is governed by Google’s Privacy Policy. These cookies are only activated if you click “Accept All” on our consent banner.
Advertising cookies. We participate in the Google AdSense program, which uses cookies to serve ads based on your interests and prior visits to this and other websites. You can learn more and opt out of personalized advertising at Google Ads Settings. These cookies are only activated if you click “Accept All” on our consent banner.
Google Consent Mode v2
We implement Google Consent Mode v2, which means all Google analytics and advertising cookies default to denied until you provide consent. If you reject cookies or do not interact with the banner, Google tags will operate in a limited, cookieless mode that does not store identifiers on your device.
Affiliate Links and Third-Party Links
Some content on the Site includes affiliate links. When you click an affiliate link and make a purchase, we may earn a commission at no additional cost to you. These third-party retailer websites have their own privacy policies, and we encourage you to review them. We are not responsible for the privacy practices of any third-party sites.
How We Use Your Information
We use the information we collect to:
Operate, maintain, and improve the Site; analyze usage trends and visitor behavior; serve relevant advertisements; respond to your inquiries; and comply with legal obligations.
How We Share Your Information
We do not sell your personal information. We may share data with the following categories of third parties:
Analytics and advertising partners. Google Analytics and Google AdSense receive data as described above, subject to your consent choices.
Affiliate networks. When you click an affiliate link, the destination retailer may collect information in accordance with their own privacy policy.
Legal requirements. We may disclose information if required by law, regulation, or legal process.
Data Retention
Analytics data collected via Google Analytics is retained according to our GA4 data retention settings (currently 14 months). Your consent preference cookie is stored for up to 365 days. We do not maintain a separate database of visitor personal data.
Your Rights
All visitors
You can withdraw or change your cookie consent at any time by clearing your browser cookies and revisiting the Site, which will cause the consent banner to reappear.
European Economic Area (EEA) and UK residents — GDPR
If you are located in the EEA or UK, you have the right to access, correct, delete, restrict processing of, or port your personal data. You also have the right to object to processing and to lodge a complaint with your local data protection authority. To exercise these rights, contact us using the details below.
California residents — CCPA / CPRA
If you are a California resident, you have the right to know what personal information we collect and how it is used, to request deletion of your personal information, and to opt out of the sale or sharing of personal information. We do not sell personal information. To exercise your rights, contact us using the details below.
Children’s Privacy
The Site is not directed to individuals under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.
Security
We use reasonable technical and organizational measures to protect the information we collect. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this page periodically.
Contact Us
If you have questions about this Privacy Policy or wish to exercise any of your rights, you can reach us at:
Email: support@extrafudge.com